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VIP Member Program

What is the SHOP YOUR WAY REWARDS VIP Membership Program?

The SHOP YOUR WAY REWARDS VIP Membership Program is used to reward our best Members; there are three levels, each offering exclusive program benefits. To reach each level, there is a minimum annual spend.

  • VIP Silver: $2,500.00 annual spend
  • VIP Gold: $5,000.00 annual spend
  • VIP Platinum: $10,000.00 annual spend

(Just so you know we define "annual spend" as Total Qualified Spending between January and December of a calendar year. Basically, it's everything you spend on qualified purchases for the whole year.) 

What is the difference between the VIP levels?

Each level offers different benefits to Members and is based on an annual spending level. Your spending total is evaluated each week, and if you qualify for a status upgrade, you'll be notified via email within 14 days of the status change.

What are the different VIP levels?

There are three different VIP levels: Silver, Gold, and Platinum.


These great benefits are just the start for the Silver VIP level!

  • VIPs automatically receive 20% in Points on all computer accessories (includes mice, web cams, keyboards, cases & bags) and Alphaline Electronics, in store and online at Sears & Kmart.
  • Exclusive VIP Member offers throughout the year.
  • Enjoy a 5% points special bonus day each quarter.
  • Treat yourself to 5% points on all qualifying purchases during your birthday month. (Be sure your birthdate is included in your Member profile!)
  • $4.99 oil change with free tire rotation at Sears Auto Centers twice a year.
  • Early notification of upcoming sales.
  • Discounts on shipping throughout the year.
  • Priority service for any Membership questions by contacting our dedicated VIP-only customer relations phone number (1-800-990-5427).


The benefits just keep getting better for the Gold VIP level!

  • VIPs automatically receive 20% in Points on all computer accessories (includes mice, web cams, keyboards, cases & bags) and Alphaline Electronics, in store and online at Sears & Kmart.
  • Exclusive VIP Member offers throughout the year.
  • Enjoy a 10% points special bonus day each quarter.
  • Treat yourself to 10% Points on all qualifying purchases during your birthday month. (Be sure your birthdate is included in your Member profile!)
  • $4.99 oil change with free tire rotation at Sears Auto Centers twice a year.
  • Exclusive access to VIP-only offers, events, and more.
  • Early notification of upcoming sales.
  • Discounts on shipping throughout the year.
  • Priority service for any Membership questions by contacting our dedicated VIP-only customer relations phone number (1-800-990-5427).


Now you're really living large at the Platinum VIP level!

  • VIPs automatically receive 20% in Points on all computer accessories (includes mice, web cams, keyboards, cases & bags) and Alphaline Electronics, in store and online at Sears & Kmart.
  • Exclusive VIP Member offers throughout the year.
  • Enjoy a 15% points special bonus day each quarter.
  • Treat yourself to 15% points on all qualifying purchases during your birthday month. (Be sure your birthdate is included in your Member profile!)
  • $4.99 oil change with free tire rotation at Sears Auto Centers twice a year.
  • Exclusive access to VIP-only offers, events, and more.
  • Early notification of upcoming sales.
  • Discounts on shipping throughout the year.
  • Priority service for any Membership questions by contacting our dedicated VIP-only customer relations phone number (1-800-990-5427).

Are there any requirements for becoming a Member?

You must be 13 years of age or older to enroll in the program and a resident of the United States (including Puerto Rico) or Mexico.

How much does it cost to be a VIP?



The SHOP YOUR WAY REWARDS VIP Membership Program is used to reward our best Members. It’s absolutely free. There are three levels, each offering exclusive program benefits. To reach each level, there is a minimum annual spend.

  • VIP Silver: $2,500.00 annual spend
  • VIP Gold: $5,000.00 annual spend
  • VIP Platinum: $10,000.00 annual spend

(Just so you know we define "annual spend" as Total Qualified Spending between January and December of a calendar year. Basically, it's everything you spend on qualified purchases for the whole year). 

How do I gain VIP status?

It's easy. Your VIP status is based on your annual spending on Qualifying Purchases. There are three levels; the first level (VIP Silver) is for Members who spend a minimum of $2,500 annually, VIP Gold is for $5,000.00 annual spend and VIP Platinum is for $10,000.00 annual spend. Each offering exclusive program benefits.

In addition, you can become a VIP at any time, as we review Member spending each week to determine VIP levels. Your status will be upgraded automatically – we're paying attention.

Do I have to be a Bonus Member to be a VIP?

Yes. A valid, opted-in email address is required to qualify for the VIP program. 

To update your member profile with a valid, opted-in email address, birthday, mailing address, and interests do the following:

1. Go to www.shopyourway.com/secured/settings/account after you log in to update your information

2. Be sure you check “Send Bonus Offers to my Email” to begin receiving emails!

How do I find out what my VIP level is?

You can check your VIP status by logging in to this site and viewing your profile found in the upper right corner.

How often are VIP Members upgraded? Do I have to wait until the end of the year?

We evaluate the VIP Silver, VIP Gold, and VIP Platinum levels weekly. No need to worry. If you were close to a VIP level last week and purchased some good deals this week, we'll be calculating your annual spend to see if you now qualify for a status upgrade. 

When do my benefits begin?

Your benefits begin once your VIP upgrade occurs.

Does my Member number change once I become a VIP?

No, your Member number remains the same. You will receive a SHOP YOUR WAY REWARDS VIP key-chain card in the mail, so be sure to update your mailing address.

Do I get a SHOP YOUR WAY REWARDS VIP card?

Indeed you do. You'll get a VIP key-chain card in the mail shortly after first reaching VIP status. With VIP status upgrades, you will maintain the same card.

How long is my VIP Member level valid?

You will be in your VIP level until December 31 of the following year, unless you advance to a higher level. VIP levels get reviewed every week, so in case you qualify for an upgrade, we'll be checking.