Thank you for your question.
I am sorry you are having a problem connecting the starter rope. Usually when this happens, it is because the handle is not pulled out during setup. The image below shows the set up instructions. If the handle is out there is a different problem. First, remove the spark plug. Then tip the mower so the air filter is up. Once it is tipped, try to turn the blade with gloved hands. If the blade will turn, the engine is not locked up. Tip the mower back over and inspect the cable that connects to the bail arm. If the cable is not releasing the engine break, you will not be able to pull the starter rope. I hope this is helpful.
Please let me know if you need further assistance on the mower.
Here is a link to order any parts you need.
Sears Parts Direct
If you do not feel confident repairing this problem yourself, then you can have it repaired by a Sears technician. Here is a link that will provide the nearest drop-off locations:
Sears Home Services
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