The bridesmaids' shoes should obviously match their dresses. Beyond that, it's a matter of choice. Some considerations: If the bridesmaids are normal to short in stature, they should go with a bit of a heel. A 6-foot bridesmaid paired with a 5'7 groomsman can wear flats. A bit of a heel means 2 or a little taller. If it's a lengthy ceremony or there's a swing band at the reception, they'll appreciate it if the bride doesn't choose a 4 spike heel. If the wedding is outside, they shouldn't have heels that will sink into the grass or a satin that will end up with grass stains. The bride should consider finances and whether the shoes will be worn later. A pink sandal with a rhinestone embellishment had better be inexpensive for the maids. The bride might allow bridesmaids to choose their own neutral pump, within height and hue guidelines, which can be used or dyed for other occasions. If dresses are long, the bride might even approve non-matching shoes that don't show.