Johnson & Johnson is undoubtedly the number one name in baby shampoos and lotions. Their 'no more tears' baby shampoo is a classic, but the Aveeno is great! We have used it with our daughter from day one and have had no issues. It is long lasting and gentle, and has a light scent to it, though I don't know if it's scented or if it just smells that way. It's an overall excellent product.