Hi! ShopYourWay Rewards Program is a way for customers that shop at Sears and Kmart stores to save some money and get special offers that non-members don't get. It's the Sears Holding Company customer courtesy card like many other stores offer (not naming names!) but I think this one is a different because the offers are much better. The points add up quicker since you can earn points at more stores. It's free and you can read more about it at this page: shopyourway.com/help/sywr/program-information
. To really understand the program better read more of the options on the left column. For the item you are asking about- When you are shopping at SYWR site you can see where your item is coming from by looking at the word "Source" on your item's product page. In this instance you are buying it from "Baby Care". Go click on the word "Baby Care" and that takes you to Sears.com so you can read more about it. "Baby Care" is a Marketplace item so click and read "Learn More" from the Sears.com product page if you don't already know what Marketplace means. After you've read that info if you have more questions come back here and ask and you can get more help.