Betty Crocker's home-baked muffins are a great meal, snack or even dessert! Perfectly portable for families on the go. Also makes great bread!For nearly a century, Betty Crocker has been America’s source for modern cooking instruction and trusted recipe development. That rich heritage and culinary knowledge lives on in our commitment to celebrate the Betty in all of us — by sharing our passion for food, valuable test-kitchen wisdom and lifestyle expertise — straight from our kitchen to yours. Gender: unisex. Age Group: adult.