Bought the firm but was soft to me, nearly letting my head touch the bed surface as the pillow gave a lot. The extra firm was perfect, keeping my head suspended with the neck relatively straight. I bought 2 extra firm with red trim and ribbon and am very happy with them. I'm a side sleeper.
It says it's firm but it's not firm and do you still have to turn it in fluff it it doesn't fit neatly in your neck for side sleepers overall just didn't like it because I am a side sleeper and I have neck issues it's not good for that
I first tried these Cannon pillows when I spent a weekend at my friend's house. After sleeping on them for a few nights I had to purchase them for myself. I have now ordered them twice. The last set I had for almost 2 years before ordering these new ones. The old pillows were still fluffy with plenty of support but I decided to get some new ones anyway. The pillows do not go flat and remain puffy and comfortable for a long time. They are good for side or back sleepers. I love these pillows and will only buy this brand. They are far better than other pillows that are more than 3 times the cost. Save your money and purchase these. You will be happy you did.