"Powerful Zoom. Epic Close-ups. Unleash the power of high zoom, high performance and Canon’s advanced technology. The PowerShot SX540 HS is a versatile and easy-to-use camera for virtually anyone who wants to capture their favorite subjects, from family get-togethers to amazing safaris, to school plays and the beautiful moments of life in between. Whether you're capturing something up close or in the distance, you'll be able to get the shot you want with its incredible 50x (24–1200mm) zoom power. Both still images and high-quality 1080p Full HD video are bound to impress even in low-light situations thanks to a new 20.3 Megapixel High-Sensitivity CMOS sensor and the powerful DIGIC 6 Image Processor, which together create the Canon HS System. What’s more, Canon's sophisticated wireless connectivity means you can share your favorite images and videos with whomever you like, as well as easily transfer them to other compatible devices. Improved Zoom Framing Assist makes capturing those faraway moments even easier with the new ""Lock"" feature, which helps ensure your subject is sharp and in the center of the frame. Working together with Face ID, the PowerShot SX540 HS's Auto Zoom has also been improved for better framing of your family and friends. Near or far, the amazing zoom and high power of the PowerShot SX540 HS is on hand to help capture the pictures you want. Gender: unisex."