This mower was easy to assemble - although the instructions are just pictures. I got it for my 70+ yrd old mother and she loves it. She can mow her own lawn again because she doesn't have to pull start this mower.
I think the following is pretty "focused on the product and its features" as it is. Sounds more like you don't want customers to know that they won't be able to get replacement parts for this mower. This mower arrived with both left and right height adjustment brackets snapped in half. I asked Sears to replace those two parts. Instead they tell me I have to return the whole lawn mower because they don't sell that replacement part. No thanks, Sears, I'll take my refund instead of a replacement. I don't want a lawn mower with essential parts that are fragile, plastic, and non-replaceable.
It worked, but still doesn't cut as nice as a gas mower. Very uneven lawn.
Got this for my son to use this summer. LOVE that it doesn't require gas or starting up and is great for the environment too! Even has a safety guard where you cant pull the blades backwards onto you. But...the very first time it was pushed, the little plastic pieces all broke off to adjust the height. If more of those plastic pieces were metal, it would be fantastic. the good side is Sears took it back with no problems. That makes me a happy shopper!
This mower works well for small flat areas. Nothing fancy just a quick and easy push mower.
I bought this push lawn mower thinking that I will also get exercise when mowing my lawn. It worked OK if the grass is not tall. Other than that it required more work than I expected. I had to return the product.