Enjoy the feeling of freshly colored hair for longer with this Dove Nutritive Solutions Color Care Conditioner. Designed specifically for color treated hair, it helps to keep hair color looking vibrant for up to 40 washes when using shampoo and conditioner vs. non-conditioning shampoo. This gentle conditioner for colored hair helps to protect and nourish hair, leaving it feeling silky, soft and radiant. And because it's so gentle, it's suitable for every day use. As part of the Dove Nutritive Solutions collection, this conditioner for color treated hair helps to instantly smooth and progressively nourish colored hair with regular use so that it looks and feels beautiful, strong and healthy day after day. Formulated with Vibrant Color Lock, this conditioner for dyed hair gives you longer lasting hair color vibrancy, helping to prolong it for up to 40 washes when using shampoo and conditioner vs. non-conditioning shampoo. It also gently conditions and protects, helping to detangle hair while washing and improving manageability every day. After regular use, colored hair will feel and look smooth, soft and healthy. Now you can enjoy longer lasting hair color that feels healthy and strong wash after to use. Just apply this Dove conditioner to freshly shampooed hair, focusing on the mid-lengths to ends and then rinse. To experience comprehensive benefits, use alongside Dove Nutritive Solutions Color Care Shampoo. Gender: unisex.