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Game-Based Marketing - by Gabe Zichermann & Joselin Linder (Hardcover)

Item# 210-81281333-AF |
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Game-Based Marketing - by Gabe Zichermann & Joselin Linder (Hardcover)
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Description
"TV advertising has ""jumped the shark."" Online advertising and marketing promises to fill the gap, but despite enthusiasm for buzz-generation and the value of social networks, no one has outlined a workable marketing model that actually leads to reliable revenue . . . until now. Written by videogame innovator and entrepreneur Gabe Zichermann and writer Joselin Linder, Game-Based Marketing explores ""Funware,"" a new model for incorporating and leveraging games and game mechanics to reach today's customers. Behaviorally based, Funware will give you strategic insight into the deep-seated impulses and habits that drive our socially networked marketplace. In this groundbreaking guide, you'll discover which game-based marketing programs have already generated millions in revenue and produced the world's most loyal and engaged customers. You'll get a firsthand look at how this powerful approach applies to the new world of social media. Most importantly, you'll see how to create game-based marketing plans that measurably increase both sales and profits. Game-Based Marketing gives you practical guidance on adding games and gaming concepts to your marketing toolbox, including: How to cut through the media noise to use games more effectively Why ""free to play"" designs are irresistible to customers and lead to long-term revenue How to leverage the passive games people are playing every day without even realizing it How to create virtual economies and link them to your real-world ... read more
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