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'Interested in This' and 'Talking About This'

What is 'Interested in This'?

'Interested in This' is a score displayed on Shop Your Way Pages (e.g., departments, brands and public figure pages), providing an indication of the page entity’s popularity across the site.

The score indicates the number of users who have expressed interest in the page, or content associated with it. Users interests are captured when they visit a page, or interact with its product and content, anywhere on the site.

What's is 'Talking About This'?

'Talking About This' is a score displayed on Shop Your Way Pages (e.g., departments, brands and public figure pages), indicating recent social engagement with the page entity across the site.
The score indicates the number of users who performed social actions on the page, or with its content, in the last 30 days. Some examples to captured social actions include: Like, Comment, Follow, Review, Ask / Answer Question.

What's the difference between 'Interested in This' and 'Talking About This'?

'Interested in This' captures social as well as commercial interest in a page across time, while 'Talking About This’ indicates recent engagement which is primarily social.