Shop Your Way can automatically infer your interests based on your public activity on Shop Your Way (only an activity that is visible to everyone), which includes actions like commenting, reviewing, recommending, and voting on items from a specific Shop Your Way category.
Once Shop Your Way thinks that you have performed enough actions to infer that you are interested in a specific category, it will add that category to your “Interests” list.
An interest on Shop Your Way reflects a tag type (categories, departments, brands, public figures, stores, topics, questions) that a person has shown a great deal of activity in.
Activity includes actions such as rating, reviewing, asking questions, and writing comments on products and catalogs from a category.
Being interested in a category means the person will see more personalized content on Shop Your Way based on his or her interests.
In addition, that person will be featured as interested in that category for other Shop Your Way users seeking help and also for people with similar interests.