Hinode brings authentic texture and taste to your kitchen. Farming goodness into every grain since 1934. Directions To retain vitamins, do not rinse before or drain after cooking. Stove Top: 1. Find desired servings in rice measurement chart below. 2. Bring water to boil in a saucepan. 3. Stir in rice, cover with lid, and simmer on low for 15-20 minutes or until moisture is absorbed. 4. Remove from heat, fluff and serve. Note: For softer rice add 1/4 cup more water and cook for 5 minutes longer. For firmer rice add 1/4 cup less water and cook for 5 minutes less. Rice Cooker: 1. Follow the rice cooker directions or use the rice measurement chart below. 2. Add rice and water, stir, close lid, and start rice cooker. Use white rice setting if available. 3. Rice is ready when rice cooker switches to warm setting. Fluff and serve. Note: Rice to water ratio varies by rice cooker. Rice Measurement Chart: 1 Cup Uncooked Rice: 1-3/4 cups water; yields 3 cooked rice cups; Servings: 4 (1/4 cup uncooked rice per serving). 2 Cups Uncooked Rice: 3 cups water; yields 6 cooked rice cups; Servings: 8 (1/4 cup uncooked rice per serving). 3 Cups Uncooked Rice: 4-1/2 cups water; yields 9 cooked rice cups; Servings: 12 (1/4 cup uncooked rice per serving). Store in a cool dry place out of sunlight. Gender: unisex.