I have bought both a kitchenaid artisan stand mixer and this mixer and tried them side by side.
The recipe I made was a simple pizza dough with a maximum of 3 cups of flour and yeast and water (won't disclose whole recipe :-))
Kenmore Elite Kitchenaid
Noise Louder, but consistent sound (no grinding noise) Less Loud, but ginding noises can be heard on first use
Speed Same Same
Power 400watts 325 watts
Warranty 5 year replacement included 1 year replacement included
Price 179 299
Dough Mixing Hook Actually kneads dough Moves it around the bowl
Mixing Light YES NO
Number of Mixing Bowls 2 (5Qt, and 3Qt) 5 Qt
Attachments All KitchenAid Attachments All KitchenAid Attachments
Standard Use: If you use this mixer for just cake baking and cupcakes and whipcream creation then you need to probably get the kitchenaid if you want a wide range of colors. But if you want to make pizza dough or wheat breads or other things on a daily or even weekly basis you need to get this mixer because both will probably strip their gears out over the next five years but only one has a five year warranty and local replacement. So make the smart decision like I did, a mixer is going to be loud no matter what but if you want bread for home then you need to buy this kenmore Elite Stand Mixer
We bought this mixer 3 years ago, when the red became available, after comparing it to the Kitchen Aid--it seemed to be a good value, and used all the Kitchen Aid attachments. We have used it less than 25 times. One night it turned on by itself-all the controls were off! We unplugged it, and a few days later we tried it in another outlet-the machine started turning when the controls were off, and the arm was raised! Then, although the light was on, the controls no longer worked. I emailed Sears, but never got a response, so I took it to the store and was told the warranty was only 1 year, and I should've bought the extended plan for 3 years. Now it's worthless, and I will never throw away my money on a Kenmore product again if this is the way they treat their customers. We currently have a complete Kenmore Elite kitchen, but when the time comes we will replace the appliances elsewhere.
had it for over 2yrs and has to Exchange it already once and is wrong again...