I have bought both a kitchenaid artisan stand mixer and this mixer and tried them side by side.
The recipe I made was a simple pizza dough with a maximum of 3 cups of flour and yeast and water (won't disclose whole recipe :-))
Kenmore Elite Kitchenaid
Noise Louder, but consistent sound (no grinding noise) Less Loud, but ginding noises can be heard on first use
Speed Same Same
Power 400watts 325 watts
Warranty 5 year replacement included 1 year replacement included
Price 179 299
Dough Mixing Hook Actually kneads dough Moves it around the bowl
Mixing Light YES NO
Number of Mixing Bowls 2 (5Qt, and 3Qt) 5 Qt
Attachments All KitchenAid Attachments All KitchenAid Attachments
Standard Use: If you use this mixer for just cake baking and cupcakes and whipcream creation then you need to probably get the kitchenaid if you want a wide range of colors. But if you want to make pizza dough or wheat breads or other things on a daily or even weekly basis you need to get this mixer because both will probably strip their gears out over the next five years but only one has a five year warranty and local replacement. So make the smart decision like I did, a mixer is going to be loud no matter what but if you want bread for home then you need to buy this kenmore Elite Stand Mixer
We bought this mixer 3 years ago, when the red became available, after comparing it to the Kitchen Aid--it seemed to be a good value, and used all the Kitchen Aid attachments. We have used it less than 25 times. One night it turned on by itself-all the controls were off! We unplugged it, and a few days later we tried it in another outlet-the machine started turning when the controls were off, and the arm was raised! Then, although the light was on, the controls no longer worked. I emailed Sears, but never got a response, so I took it to the store and was told the warranty was only 1 year, and I should've bought the extended plan for 3 years. Now it's worthless, and I will never throw away my money on a Kenmore product again if this is the way they treat their customers. We currently have a complete Kenmore Elite kitchen, but when the time comes we will replace the appliances elsewhere.