After having to replace 2 Nutri-bullets in just 2 years I chose to buy the Kenmore after a friend strongly recommended it. He is a strict and very "rabid" vegan who uses his 2-3 times a day. After over a year of heavy heavy use he says that it is like new. I have only had mine for a little while now but have used it many times. It feels MUCH more substantial and better made than the bullet was and it perfprms better as well.
I got this product twice, First time I got this product after seeing it in shelf with great build and compact size, however when i opened box in home and plugged in it refused to start, i went back store, staff was more than helpful to get that replaced for me. Since I was very much impressed with the product, I again got the same blender. Next time it worked for a month and than i started getting some burning smell, It was terrible. I went to store back and got refund as I lost my patience. Again staff was very helpful.
This product is definitely "elite" quality. All of the parts and even the power plug is tough and durable. Have not seen a better personal blender on the market.
This is an amazing personal blender, with a build quality far in excess of the Magic Bullet it replaced in my household. Everything about the blender and its accessories feels like quality in the hand, and the blender has plenty of power on tap. My cons for it are small: it's admittedly loud, and the blue lights are a bit too bright for my tastes. Small complaints, really.