Defiatly one of my favorite olognes. i think kenneth cole is under rated IMO. He makes good cologne. First let me start by saying i own hundreds of colognes, gucci guilty and black polor red black green and blue as well as the gold and much much more and this is in my top ten. it isnt that strong but it is very "spreading" i guess you coul dsay because ive had people standing far away from me and they get amazed how good i smell. ive had tons of complements from girls! Also here is some good advice, the Kenneth Cole Black Vintage is almost the same thing.