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Maybelline New York

Maybelline New York Instant Age Rewind Eraser Treatment Makeup

Item# 1ZZVA7855101P | Model# 013A5969000 | Added on November 7, 2010 |
Sold by Kmart.com
Maybelline New York Instant Age Rewind Eraser Treatment Makeup
$12.79
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You can earn on this product: $0.13 in points
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Description Specifications
Instantly erase fine lines, creases and age spots with the first anti-aging makeup combining the patented Micro-Corrector Applicator and a breakthrough formula with active ingredients. Super-concentrated formula with goji berry and collagen tightens & improves skin elasticity. SPF 18 sunscreen helps protect skin from sun damage. (*Doesn't just cover; after 8 weeks of use reduces imperfections without makeup on.) The Eraser is protected with an anti-microbial system. To clean the applicator, wipe off excess foundation with dry tissue only. Do not wet applicator.
WARNING: California Residents - Proposition 65
Ratings & Reviews

Overall Rating:

Average
(102 Ratings)
  • 5 Stars
    (43)
  • 4 Stars
    (11)
  • 3 Stars
    (7)
  • 2 Stars
    (14)
  • 1 Star
    (27)
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Most Helpful Reviews:

Praise
By maybelline-na
May 19th, 2018
Love this!!!!!

I am 56 years old and to be honest I didn't expect much. I have used a more expensive brand for the last several years to get the coverage I need. No more buying breaking my bank. You have stepped up your game Maybelline.

6 found this review helpful
Criticism
By maybelline-na
January 26th, 2020
Epic Failure on Mature Skin, bring back original

The applicator is nasty, messy, a waste of the product, and does not work with the silty consistency of this product. It does not compare at all to the buildable coverage of Maybelline New York Instant Age Rewind Radiant Firming Makeup, 1 Fluid Ounce which Maybelline did away with once they brought this inferior product to market. Best I can tell, the women who like this are under 40, and the ones aged 40-80 are heartsick that something which seems like it is targeting mature skin, has left us with no good choice. This "Eraser Treatment" sits on top of my skin like bad clown makeup, it looks dry and sickly on my 50 year old skin. It settles in pores and lines heavy, and if I were to use it with the sponge tip as it comes, it would pull on my collagen deficient skin (a by-product of aging), aging it more and never blending properly. It's like a bait and switch. 40% less product (Eraser Treatment is 0.68 ounce, whereas the original Age Rewind was 1 full ounce), waste of makeup sitting in that nasty, bacteria-petri-dish tip, and they raised the cost by 40% for an inferior product. Could they have missed the target any worse? Women in the 40-80 year old group HAVE the money to pay for a product that works for their skin, but the industry is tone-deaf. If they don't bring back the original, I am taking my monthly foundation, primer and mascara purchases to another manufacturer.

20 found this review helpful
Reviewers may have received a benefit, like a sweepstakes entry or rewards program points, in exchange for writing a review.
Those benefits were not conditioned on the positive or negative content of the review.
maybelline-na

Bring Back Instant Age Rewind Firming Makeup

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I���ve used Instant Age Rewind Firming Makeup for years. This new makeup and the bottle is terrible. I don���t know why you would take such a good product and completely redo and ruin it. From the various reviews on this product, I���m not the only unsatisfied customer. Maybelline has always been my go to for most of my makeup but no longer when they don���t��� admit their mistake and listen to their customers!

November 15th via maybelline-na
4 of 5 found this review helpful.
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maybelline-na

Disappointed

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The packaging is terrible. It took me 20 minutes to get the plastic seal off. Once I tried the products, after doing the test for correct shade online, I can only say that I am totally disappointed. The shade is too light, it settles into my pores and offers very little coverage. Money wasted. I really want to find drugstore alternatives to my more expensive makeup but this was a total fail.

November 9th via maybelline-na
0 of 0 found this review helpful.
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maybelline-na

Review

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It is great cover,i like the colour and it is just perfect

November 5th via maybelline-na
0 of 0 found this review helpful.
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maybelline-na

Poor design

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I love Instant Age Rewind but the design of the bottle is horrendous! I miss the old bottle where you just poured it on your fingertip. When you wind the bottle most of the make-up comes out below the applicator and when you put the lid back on, the make-up goes everywhere! It's so messy! I've put up with it for a while now but as soon as I run out I'm looking for a different foundation that is in a normal bottle.

October 27th via maybelline-na
1 of 1 found this review helpful.
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maybelline-na

Horrible product

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I purchased this product and find the blotter fails to dispense the erase product. Once I opened the product I had to rotate the head over fifty times to get any concealer into the blotter. When I use it I need to constantly be rotating the dispenser head to barely get any concealer to come out, I have barely used the concealer and already the sponge blotter is starting to wear out.
I expected way better from Maybelline. If the container was plastic it would be better to squeeze the product into the blotter.

October 10th via maybelline-na
0 of 0 found this review helpful.
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