Because we had a $100 credit for a previous delivery goof-up, the cost was right and if the bike did not have a couple of design issues I would say it is worth the full price, but.. the frame is short, definitely ours is shorter length wise than the photo. I had to reverse the front fender or the pedals would hit it if you turned the wheel and with a beach cruiser you are going to turn the front wheel. You also have to be sure to ride with the balls of your feet because otherwise your toes will scrape on the tire if you turn it. The instructions are worthless but the bike is easy to put together. Be very careful with the fenders, they dent easily which was frustrating because the bike is so pretty but I dented the rear fender somehow and while my wife was a good sport about it, it frustrated me. I rode the bike and except for the short frame issue it rides great and brakes very well. I was going to buy one for me but after getting it together I will stick with my mountain bike even at the beach.