Near East started in 1962 in Worcester, MA as a small, family-owned company. George and Hannah Kalajian immigrated from Armenia to the United States and set up a grocery store in 1940. Today the Near East family of products includes more than 30 different flavors and varieties of rice pilafs, couscous, and other grain dishes, all with the same high-quality ingredients, care and handling that Hannah put into the first pilaf. Our easy-to-prepare products offer you a variety of great tastes and authentic flavors from around the world. Gender: unisex.