We keep a container of "Treats" to give the cats when they come in from being outside on their own. Switched to this food and they never noticed the treats were different. They love it. Just a couple every time, they even go out for no reason, just so they can come in and get their treats.
My cats thought the cat food was a treat. I used it as that since they were fooled. All 5 of my cats loved it! I would recommend this brand to every fur baby parent. I thought the quality of food was excellent and would buy this product.