Gain has been my favorite laundry detergent for decades, but Proctor & Gamble has been raising the price steadily all year, while putting their other brand Tide out on discounts. P&G convinced me to try something different, all right. I tried Roma. It cleans just as well as Tide and Gain, and has a nice lemon scent. It's a good value at half the price of the P&G brands.