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Serta iComfort Directions Reinvention Queen Mattress Only

Item# 08292340000P | Model# 823028-350 | Added on April 20, 2013 |
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Description Specifications
Serta changed the memory foam category forever with the iComfort® Sleep System, which features the world’s first memory foam infused with the support and cooling touch of Serta’s MicroSupport® gel. Now Serta introduces iComfort® Directions™, a premium memory foam mattress line featuring our first dual-action gel memory foam in a sleep system designed from the surface to the core for enhanced cooling comfort and individualized body support.

The IComfort Directions Reinvention uses a combination of EverCool® GfX Memory Foam with Serta® PillowSoft™ Foam is the world’s first premium, breathable memory foam featuring a super-fine infusion of heat-conducting graphene for supple, body conforming comfort and an extra ability to whisk heat away from the body.  Along with Cool Action™ Dual Effects Gel Memory foam the world’s first dual-action gel memory foam infused with both Serta’s MicroSupport® and MicroCool+™ gel that relieves pressure points to help reduce tossing and turning and helps dissipate heat away from the sleep surface. You will feel the difference the moment you lie down.


  • Thermo° Cool™ Yarn Fabric Cover with Tencel Fibers - are designed to help enhance the moisture wicking capability of the fabric. Plus, TENCEL® fibers can resist the growth of mold, bacteria and dust mites.
 Comfort Layers

  • EverCool® GfX Memory Foam with Serta® PillowSoft™ Foam
  • Cool Reaction&trade
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Don't do it


Spent a fortune on this mattress set with the adjustable base, after about 6 months, started to have chronic back and hip issues. Mattress has deep indentations where your body lies. The pain was so bad, I went to rehab for 3 months. It has only gotten worst. The dealer we brought the bed from is long out of business. Just keep moving and do not buy the IComfort bed.

May 5th via
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Love my bed


Bought this mattress after sleeping on "hand-me-downs" as a college student. What a difference a mattress makes! I love sinking down into the soft top and falling asleep every night. The quality is wonderful and have enjoyed it for over a year now. Would recommend over and over!

May 5th via
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Expensive, but ultimately worth paying more for a high-end mattress


This was our first venture into the land of top quality mattresses, and I am SO glad we decided to pull the trigger on this one! We had been debating for some weeks as to whether it would be worth the premium. The 90 day sleep guarantee made it a safer choice. I can say that after having weeks of "putting miles" on this set, it makes just about any sleeping position comfortable. It just conforms to every curve, corner, and sleep style. I am a stomach sleeper and my wife is a side sleeper. I find myself choosing to forgo a pillow most times just because the mattress is so pleasant on its own. Former heavy weightlifter and my neck is fairly large (18" @ 5'9 190lbs) so I usually have issues feeling choked when I sleep on mattresses. This is an exception.

I recommend Googling the mattress candidates within your budget and then demoing the two or three you get serious about. Make sure you take at least 15 minutes to lay in a sleeping position on each one, with your partner, to make sure you'll like it when you get it home.

May 5th via
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