After spending countless hours of researching memory foam pillows, I decided to try this one based on reviews and the fact that it's made of latex. I've used this pillow for about a month now. It has significantly reduced my neck and back pain, it's firm, supportive and very comfortable. I cannot explain just how much this pillow has improved my sleep. I sleep through the night and have less headaches and tension. I highly recommend this product.

This pillow is WAY too firm. Bought it to try because it had the same label as an earlier version of the pillow lent me by a friend to try. Although by the same manufacturer, this Sleep Innovations pillow is NOT the same density foam as the Sleep Innovations pillow previously sold by another store (now closed for business). Left it out to air for 2 days before first use. Within moments of laying my head on it, my neck started to feel uncomfortable. Just to be sure, slept on it one night. Woke up in pain. Immediately boxed it to return. Just discovered that this item is not returnable. For those considering a purchase, BE AWARE that apparently you will not be able to return it if it doesn't work for you! That information was (is?) not clearly stated during the purchase process...