I purchased this item at this time because it has such an awesome hot buy price on line compared to the store. I still wasn't sure I would like it, but I wanted to see if it would help my pain as I got out of bed in the morning. It took a few nights for me to really decide if I liked it & I really do. For me I found if I sleep higher up its more comfortable. I would recommend it for anyone who has lower back pain or even pain in their feet when getting out of bed in the morning. Even at the full price it's worth trying out, because you can always return it, I kept mine in the plastic wrap & put it in my pillow case to try mine out. I do work for Sears, but I'm on a budget just like anyone else.
This pillow is WAY too firm. Bought it to try because it had the same label as an earlier version of the pillow lent me by a friend to try. Although by the same manufacturer, this Sleep Innovations pillow is NOT the same density foam as the Sleep Innovations pillow previously sold by another store (now closed for business). Left it out to air for 2 days before first use. Within moments of laying my head on it, my neck started to feel uncomfortable. Just to be sure, slept on it one night. Woke up in pain. Immediately boxed it to return. Just discovered that this item is not returnable. For those considering a purchase, BE AWARE that apparently you will not be able to return it if it doesn't work for you! That information was (is?) not clearly stated during the purchase process...
first order was not a contour Pillow and when called they placed a second order and it was still not the right pillows when received. THis time is was a totally different brand (Dreamfinity)
I'm still breaking this pillow in, but after just a week I can already feel an improvement in how my neck feels in the morning. I'd been waking up with a terrible crick in my neck for quite some time, but since getting this pillow it's been fading. (Just a week before getting this, my neck was so stiff I was having trouble turning my head. It's not completely "cured", but I'm feeling much better now!)