I had to write a review on Tide. For years I refused to buy it because I feel it is WAY over priced and still feel that way. However, I have bought ERA detergent for years until I recently washed a white button down collared shirt in ERA without bleach because I was out. The shirt came out with the ring around the collar dirt and sweat build up from a summers daily wear. I complained to my boyfriend about it and he swore that Tide always got the dirt out but I'd forbid him to spend money on it. So I went to the store and picked up unscented Tide and threw the shirt in to give it the test. The shirt came out absolutely clean. The ring around the collar grime was gone and I didn't even use bleach. I am really impressed with the results but the price I just can't agree with.

Unfortunately, the only constant in the Tide family is Tide Powder. There are so many different formulations of Liquid Tide, it is hit or miss when trying them. Cold Water Tide does not clean any better than the formulations made for hot or cold water. The only certainty with the liquid Tide variations is that the Tide Free & Clear does not in fact have any dyes or perfumes. I don't understand why the directions call for a larger measure of some the formulas, such as the Tide with Bleach. Proctor & Gamble has even tinkered with the formula to what was in my opinion the best laundry detergent that they ever marketed - Cheer (both liquid & powder). Stop trying to impress the consumer and get back to the basics. Make and market an effective and AFFORDABLE brand of laundry detergent. And, please, bring back ALL TEMPA-CHEER !