America’s #1 detergent*, now even better. This Tide liquid laundry detergent now has 10x the cleaning power**. The improved formula is reengineered to attack tough body soils. Tide’s HE Turbo Clean detergents feature Smart Suds™ technology. The quick-collapsing suds clean faster and rinse out quicker, even in cold cycles. Tide HE laundry detergent keeps your whites white and your colors colorful with a refreshing scent, wash after wash. Available in Original and Clean Breeze scents. The Tide clean you love is also available in Tide PODS laundry pacs. * Based on sales, Nielsen laundry detergent category ** Stain Removal of 1 dose vs. 10X doses of the leading liquid bargain brand Gender: unisex.