I gave this watch as a gift. It went to someone that is sort of tech-geeky and still wanted some style. It didn't come in a box. It was just wrapped around a plastic watch holder. There also were no instructions and there were some difficulties getting the day correct. The outer ring has to be turned ALOT to get the correct day, along with PM/AM. If it weren't for that, I would have given 5 stars as it is a good looking, functional watch with a blue backlight button and a comfortable band.