i use this for all of my going-out clothes even whites. I notice my clothes which is about a 1-2 yrs old (lost weight recently) still look as good as new. Not only does the color look good as new but the overall feel of the fabric looks almost new. yes, it is a pricey item but honestly you dont need to use entire capful for a load cause this bubbles so easily (granted i dont do hard or dirty labor, so my outside clothing that i use isnt as dirty as yours might be). Scent is light and pleasant....dont let the 'midnight' name fool you.
I purchase my Kmart on ****** as the price is better here than at my local grocery market. I use it for all my clothes, as it's easier on clothing, preserves clothes longer and is easier on the colors, such as not fading them as fast as harsher laundry detergent I use on my towels, sheets, etc. I have been using it for decades for clothes and originally learned about it from my great aunt decades ago, whom also used it for all her clothing. Highly recommend!
This is my favorite detergent to wash my work scrubs with! Once I began using it, the lifecycle of my scrubs extended significantly. It takes much longer for them to get that faded, washed out look. Now I usually retire them based upon holes rather than fading. Woolite also gets them super clean, which is particularly important when you work in a community clinic. It really keeps my darks looking new for a lot longer than washing in regular detergent or even regular Woolite.